Branding and Positioning Johann Plug
Wrong hotel in the right market? Let us help you change your property into a desirable place – a place where guests feel at home and want to be seen. Constantly changing market factors, including outside economic forces, shifts in demand patterns and changing competitive pressures, can all influence a property’s success and constantly force an owner to re-evaluate his asset’s position.
Re-branding can significantly help you reach your goals, such as your ROI (Return on Investment) and rate of guest returns. Based on our client’s goals, we provide the necessary research to assist in the decision making phases, developing a hospitality repositioning plan and then executing the strategy, whether it be a complete rebranding or simply a light refurbishment.
Being ourselves owners and operators of a boutique hotel, we perfectly understand how a renovation can harm a business and impact cashflow. Therefore, we always seek the most effective solution to the specific property through thorough and careful planning. This helps us ensure minimum displacement cost while maintaining guest satisfaction.
A repositioning cannot succeed without a clear sales & marketing vision. B&B can assist you in defining the right strategy for your hotel and can offer support to your management team to implement such strategy in daily operations.